Having an overview of your business before you create a business plan is essential. These four headings provide a framework for analysing a company, business proposition or any other idea. Strengths and Opportunities are positive factors, while Weaknesses and Threats are negative factors. A SWOT analysis will not necessarily cover the entire business, just the factors that might influence its ability to introduce a new product or strategy.
The outlets for intimate apparel purchases in Kansas City are much more limited than markets of similar size. There are mass merchandisers and discount stores that offer mass produced and lesser quality brands; department stores that offer better brands, but in limited sizes and with varying degrees of customer service; and 10 Victoria's Secret stores which cater to the age group with product of inconsistent quality and untrained store personnel.
There are no lingerie boutiques serving the upper income, south Johnson County, Kansas and south Kansas City, Missouri area. Three key target groups are identified in Sections 4. The three target groups are: An IAE is a woman who cares enough about her lingerie to want to shop at a specialty store, and is not purchasing her lingerie at Wal-Mart.
A recent "Dear Abby" column quoted a desperate bra shopper complaining, "Why is it that if a woman wears a A and really doesn't need to wear a bra at all, she has her choice of white, black, beige, navy, shocking pink and turquoise, as well as plaids, polka dots and leopard prints?
But if a woman is a D or more and requires a bra every waking moment, she has a choice of - white. The moderate to more expensive lines of lingerie offered by clair de lune are known for quality silks, hand finished laces and superior craftsmanship.
A full description of clair de lune's product offerings can be found in Sections 3. The sole owner, Terry Levine, brings over 20 years of marketing and advertising experience which will be a tremendous asset in analyzing the customer and market potential, as well as in implementing a strong marketing plan, as outlined in Section 5.
As a seasoned media strategist, she has a great grasp of numbers, and will utilize her negotiating and relationship building skills with vendors and clients. She has extensive experience controlling costs for other businesses, with a natural penchant for watching the bottom line.
Terry will be guided in her inventory management decisions by one of the most successful independent intimate apparel retailers in the U. She is widely recognized by vendors and customers alike as an icon in her field.
Our mission is to give the discriminating lingerie shopper what she is looking for, whether it be fit, comfort or style, in an atmosphere that is comfortable, exciting and satisfying. Secure a great store location that offers high customer traffic for impulse purchases, caters to desirable demographics, includes compatible stores e.
Understand clair de lune's target customer to ensure that the correct product mix is available to meet their needs.
Offer an assortment of sizes especially in the larger sizes to meet the needs of the growing plus size market. Offer superior, personalized customer service to create favorable word-of-mouth recommendations and influence a high rate of repeat business.
Continuously monitor inventory levels, and make adjustments as needed. Offer a variety of price points so that customers do not feel intimidated by the higher priced offerings.
Change in-store and window displays frequently to increase impulse purchases, creating the belief that there is always something new at clair de lune. Get the entire sample plan and everything you need to customize it for your business. Download Business Plan Pro today! Purchase Business Plan Pro today and get Magazine and free business planning ebooks.Business Plan Appendix A1 Aegis Performance Apparel Business Plan David Dobkin Annemarie Dillard The University of Southern California This business plan is intended solely for informational purposes for a due-diligence investigation.
Protecting your investment is important when you're starting a fashion truck or mobile boutique business. Find out what insurance agents say about how to insure a fashion truck and how much it costs. Fashion Truck Business Plan Template "The amount of risk is very high in the eyes the carriers compared to something like a small office.
The fashion industry is a very competitive business filled with talented, creative people who set styles and trends. Even a small designer with plans to grow should develop a business plan.
Lingerie Shop Business Plan. Claire de lune is a small business in Kansas specializing in lingerie retail. The company's competitive edge is their higher quality and greater range of sizes than the department stores that dominate the local lingerie market.
A Sample Clothing Store Business Plan Template Clothing Store (Boutique) Business Overview One of the reasons why clothing store (boutique) business will continue to thrive is the fact that people can’t do without putting on clothes. That’s great!
Opening a boutique is an incredibly exciting time. I have almost a decade of experience in the wholesale clothing industry as a small business specialist and I will provide the information that answers this question.