Aella Credit Case Study Aella Credit gains a competitive edge, improves identity verification, and grows from 5, tocustomers in several months. The organization provides access to credit to customers across Nigeria through an online loan-processing platform.
Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary.
The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach.
After an analysis, it is concluded that the extended model of the CRM concept is actually used as a differentiator. However, as the major Indian bank have a similar strategy; it then appears really difficult to differentiate to a large extent.
Background The importance of financial services is self-evident for the well being of economies as well as societies. Major providers of such services are banks, next to mortgage credit companies and insurance companies.
Banks, in this context, are commercial retail banks, offering a wide range of financial services and even insurance. Main functions of banks are, according to Encyclopedia Britannicathe provision of loans and the acceptance of deposits.
Corporate customers use banks for issuing finance instruments and derivatives. The provision of, among others, instruments for saving, financing, payment mediation and risk controlling are offered in markets characterized by federal regulation and stiff competition.
Due to the resulting pressure, financial service providers are forced to evaluate current strategies and to find new ways of approaching the market. The service nature of bank offers represenEptica provides conversational & collaborative solutions powered by AI to enhance digital CX, enabling you to engage in meaningful conversations with customers.
Seismic's insurance sales enablement facilitates sales compliance & ensures smart, effective business insurance sales content is delivered at the right time. Valuable tools and content are always at your fingertips in CRM and email, on desktops and mobile, online or offline.
Read the Full Case Study. Infor Customer Relationship Management software provides a complete view of every customer touch point across your sales, marketing, customer service, and support teams that will enable you to maximize the impact of every interaction.
This guide contains the details of over 5, databases or "systems of records" in which the US Government maintains information on individuals. Category: Retail Management» CRM in Retail Sector created 2 year(s) ago - updated 2 year(s) ago by Jitendra Mazee 0 comments, views A survey of CFO in the Indian Retail sector.
ICICI Bank (Industrial Credit and Investment Corporation of India) is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra, India, with its registered office in attheheels.com , it was the second largest bank in India in terms of assets and third in term of market attheheels.com offers a wide range of banking products and financial services.